The problem with most Christmas cards is that they’re only semi-relevant. By the nature of the market, companies that crank out hundreds of greeting cards have to ensure that they appeal to as many people as possible. We’re not all interested in the same things, and cards that are designed to appeal to everyone don’t always have any special characteristics that make them particularly relevant.
With an ecard, it’s all different. There’s no reason for ecards to cater to everyone – they’re digital so companies don’t need to produce thousands at once. As a result, you can create a card that’s 100% tailored to whoever you’re sending it to.
Don’t worry about a one-size-fits-all message, use an ecard and have an ultra-exclusive message winging its way to your friends and family this Christmas.
