Archive for May, 2010

Hallmark Holidays: The 7 Most Thoroughly Commercialised International Holidays

There’s one in every group; a person with such intense reservations to commercial holidays that they go gift-less, forgoing even a simple eCard or written note. Over the last twenty years, it’s grown particularly hard to blame them. The holiday calendar has grown with dramatic enthusiasm, gaining administrative holidays, new commemorations, and cult holidays as the years go by.Unfortunately, many of these special events seem to exist for the sole reason of inspiring us to buy cards, flowers, or chocolate collections. From Valentine’s Day to purely business holidays such as Secretary’s Day (or Administrative Professionals Day, if it’s more your thing), the growing holiday calendar is seen by many to represent commercial interests, and not those of us holidayers.We’ve found seven holidays that aren’t just about having a good time. For many companies, these days are important commercial occasions. If you’re all about having a good time, there’s no reason not to celebrate them; pick up an eCard, enjoy a few drinks with friends, and have a happy, if a little bit commercial, day.

1.    Mother’s Day

Mother’s Day

Source: http://tinyurl.com/ydcujw5

Mother’s Day is all about three things: family, flowers, and chocolate. Luckily, frugal holidayers can get by with just the first - a day of care and attention directed towards their mother. However, those located a little further away from their family might be best off investing in something sweet, shiny, or beautiful.

Florists and specialist chocolate shops celebrate Mother’s Day like no with the obvious exception of Valentine’s Day breaking the rule. Popular gift ideas include mixed chocolates, cosmetics and fine soaps, and floral bouquets. Clothing is also a popular option, provided you’re reasonably in touch with your mother’s presentation tastes.

2.    Sweetest Day

Sweetest Day

Source: http://tinyurl.com/2u4bfqc

Mother’s Day is a fun and caring holiday that’s been commercialized over its existence. Sweetest Day, on the other hand, is a purely manufactured piece of celebration - one that’s of huge importance to candy manufacturers and high-end food shops. Invented by Cleveland-based candy tycoon Herbert Kingston, Sweetest Day is a barely disguised front for the confectionary industry.

But as expected, children love it. While rarely celebrated outside of the American Midwest, Sweetest Day is one of the most popular holidays for children throughout the country’s Great Lakes region. Queues are common at candy stores, and while there are few eCards available, many families take to posting sweets to each other in the mail.

3.    Christmas Day

Christmas Day

Source: http://tinyurl.com/389k66g

Most ‘Hallmark’ holidays create a slight boost in revenue, usually for a very defined and specific industry. When it comes to December, however, almost all retailers notice a clear, important, and hugely lucrative boost in sales. Christmas Day, one of the most important holidays on the Western calendar, may have noble intentions, but it’s been transformed into a purely commercial display in many parts of the world.

Take the retail industry, for example. Across American department stores, spending rose from approximately $20 billion in June 2004 to a staggering $31 billion in December. Jewelers and booksellers fare particularly well during the Christmas period, reporting sales surges of one-hundred and one-hundred-seventy percent respectively. Despite being deeply based in religious tradition and family, Christmas Day is by far the world’s most important commercial holiday.

4.    Secretary’s Day

Secretary’s Day

Source: http://tinyurl.com/2wh8kqr

On the last Wednesday of April, secretaries, receptionists, and office support professionals enjoy a day of relative luxury. They spend their time relaxing and reading books, flicking through important documents with no notion of hurry, and enjoying an extended lunch hour and occasionally even an afternoon off.

While Secretary’s Day is far from an official holiday, it’s one of the most widely celebrated office holidays in the English-speaking world. Flowers, chocolates, and eCards are common gifts - the latter generally forwarded jovially over the entire office’s email network. If you’d like to introduce some festive cheer into the office, consider suggesting administrative assistants take a half-day every April.

5.    Father’s Day

Father’s Day

Source: http://tinyurl.com/36wpsnf

On the third Sunday of June, luxury watch stores, apparel retailers, and golf shops all around the world put their merchandise on display. Father’s Day is one of the most popular non-religious holidays, celebrated in hundreds of countries around the world and remaining an enduring icon of the importance of close family bonds.

In an unusual move, Sonora Smart Dodd - the founder of Father’s Day - had no qualms with the holiday’s rapid commercialization. With a self-aware charm and a slightly parodic approach, millions of retailers across the world take a tongue-in-cheek approach to Father’s Day advertising, understanding that buyers know the holiday’s commercial aspects, yet at the same time appealing to them.

6.    Valentine’s Day

Valentine’s Day

Source: http://tinyurl.com/3ygdnxc

Valentine’s Day hasn’t always been commercial. The holiday was once an occasion for couples to share hand-written notes, forgoing the standard flowers-and-chocolates gift giving for something more personal. But halfway through the 19th century something changed; Valentine’s Day went from being a fun, cute, and slightly awkward romantic holiday into an annual commercial celebration for florists and Swiss chocolate brands.

Today, it’s most commonly celebrated with flowers and a card. Ultra-busy professionals may like to trim out some of the holiday’s fluff, opting for delivered gifts and a cute eCard. Whichever option you choose, remember that despite its commercial facade and cheesy atmosphere, Valentine’s Day is still an important day for couples.

7.    Boss’s Day

Boss’ Day

Source: http://tinyurl.com/385qbpm

When it comes to secular office holidays, few can top Boss’s Day. Equal parts flattery and pure appreciation, Boss’s Day is an opportunity for employees across the United States (and select other countries) to profess their enjoyment of working with a manager, director, or company CEO.

As with many other office holidays and quick celebrations, there’s a loosely followed code of conduct for Boss’s Day. American etiquette expert Emily Post suggests giving gifts as a collective group of employees, an effort designed to limit weak attempts at favoritism and preferential treatment. Cards, coffee mugs, and other office-friendly products are frequently given as gifts.

International Holiday Cards nicole 28 May 2010 No Comments

Send your personalised message at the click of a button with ecards!

The development of technology and the interent is causing hand delivered paper cards to rapidly being replaced by personalised ecards.

Especially with the development of the Internet, more and more people tend to send electronic cards instead of paper-based ones to their friends and relatives to give them a nice little surprise via email when they are stuck at work on special occasions.

Ecards are alot more fun than traditional paper cards, they are more lively and can be interactive with moving flash animations and music when the link is opened, also they are far more environment friendly and so are popular amongst people who enjoy doing their bit for the planet such as recycling.

Another plus for ecards is that that are faster than sending a card throught the post, all you need is a click of a button and the personalised card is send and usually received in a matter of seconds!

The beauty of ecards.co.uk is that although there are other ecard websites around, you can design your own and personalise your card, so let your imagination run wild and get sending personalised cards with ecards!

New eCards & Personalised Cards nicole 17 May 2010 No Comments

Features of ecards personalised cards

If you are looking for a great website to send free ecards, you have come to the right place at www.ecards.co.uk. Here at ecards we have all the features you could ask for when sending special personalised cards.

Our website features many types of ecards, not just free personalised greetings cards, we have cards for all occasions, such as anniversary ecards, thank you ecards, good luck ecards, congratulations ecards, romantic ecards and sorry ecards.

The website lists all of the ecards that are available to you, so you can browse our whole collection from a template and then create your custom made ecard by using the different features on ther website.

For some of the features to work on your computer you may need to download Java or Flash, but we provide you with direct links to this software if you do need to download to active the features of the ecards.

The way our website works is you basically pick the card that best represents you and what the message is you wish to communicate, you then design your ecard and before you send you will be asked to fill out a form with your details and your personalised card message, with some of the designs you can also pick music to add an extra novelty to the card.

You can preview your design before you send the card just to check that you are happy with the design and your message.

Your recipient will receive the ecard within a few minutes of you clicking send!

New eCards & Personalised Cards nicole 10 May 2010 No Comments

Use ecards for a quick way of getting the message across!

A free romantic ecard from www.ecards.co.uk is an easy and thoughtful way to say “I love you” to that special person in your life without going to your nearest card shop to look for a greeting card, then writing a romantic message and signing it, writing the loved ones address on, buying and sticking a stamp to the envelope and then finding a postbox to drop it in.

And the best thing about sending ecards, whether it is just a personalised card, personalised birthday card or a personalised greeting card, is that they are free, as well as getting to the one you love alot faster than greeting cards sent in the post!

When choosing an ecard to send, you need to look for a card that really represents you, and says exactly the right words to your loved one!

At www.ecards.co.uk, you can choose the background and design you wish, as well as your personalised message along with any music or funny strap lines! What more could you ask for! Visit ecards today and get sending some free ecards!

Birthday eCards & New eCards & Personalised Cards nicole 03 May 2010 No Comments

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